Get All the Video Gear You Need at Edmonton Video Equipment Rental

If you are a budding filmmakers or a documentary makers, or perhaps a wildlife or lifestyle videographer, and a resident of Edmonton, Alberta, Canada, good news! 

Some of the well-established photographers and videographers of Edmonton are ready to rent their studio and video equipment at affordable rates!

If you need video production gear for a documentary or film you are shooting, whether your project is fated for the TV, film festivals or the YouTube, you will get each and every video production gadgets and gear you can think of here. You search for video production equipment end here. 

Each and every video equipment and tool you can envisage for, whether it is a camera, recorder and memory cards, monitors, switchers, streaming services, projectors/screens and teleprompters etc. You can obtain it at Edmonton video equipment rental. Here you can rent varieties of cameras and tripods and also obtain some expert knowledge of how to use them at best angles so as your video does not look amateurish. You also get innumerable lenses so that you can make your project look fresh and crisp. You also get access to color-coded, state of art audio-visual equipment from brands of repute, such as the Visual Buddha 600w Bi colour LED Flood Panels, which has an in built system for videos requiring mild lighting as well as powerful, penetrating light. (56000 degree tungsten light) These are powered by V Mount battery packs. 

Video Studio rental also offers you top notch studio rental services for film, video and documentary production. The studio is spacious and luxurious and has amenities like the latest video production paraphernalia. It is extremely spacious- nearly 500 square feet! It comes equipped with high quality video shooting and production gear like light modifiers and studio lights from well-known brands like Visual Buddha and Profoto. One of the most striking features of this studio is that it comes with a motorized, nine feet, seamless, and remote controlled and very versatile backdrop system. At the lightest touch of the remote button, you can modify and adjust the backdrop according to your preferences. The studio also comes packed with a luxurious make-up room, full of beauty and makeup products and a makeup expert, to turn your models or actors into on screen divas.

A Beginner’s Introduction to Commercial Photography

What is commercial photography?

There can be various definitions of what constitutes as ‘’commercial photography ‘’ as the spectrum of commercial photography is rather large. But in a nutshell, commercial photography can be defined/described as any photography which aims to promote a product or a service to its targeted audience and help in generation of sales by galvanizing initial curiosity and consumer intrigue. In a way commercial photography attempts to spread consumer awareness, or educate consumers about a specific product or service. Commercial photography is often associated with advertisements, sales pitches, sales brochures, corporate leaflets etc. Below we shall attempt further elucidation of the aims and objectives of commercial photography.

• Generation of Sales: Here there are two categories viz- Product photography and advertising photography. Product photography generally showcases the utility of a product,it includes a lot of technical details which are displayed and explained one by one. Advertising photography aims to highlight the social status associated with a certain product, emphasize on its brand value, and showcase its universal appeal.

• Promotion of a Service: Here commercial photography underlines and highlights the utility of a particular service- and how it can be a solution to the problems faced by the targeted consumers. Here Industrial photography is more in practice than studio photography, as it educates the consumer about its various aspects, and tries to highlight alluring details and attributes

• Food Photographs for Restaurants & Catering Services: Menus need crisp, fresh looking photographs of food that act as visual appetizers. Clear, crisp, digitally enhanced photos of edibles, makes them look delectable and tantalizing and appeals to the gastronomical sensibilities of the consumers.

• Fashion Photography: Probably the best known category of commercial photography. These involve showcasing clothes, shoes, lingerie, bags and other kinds of everyday apparel. Cosmetics can also be the subject of a fashion photo shoot. Fashion photography involves models, and is usually conducted in a studio, although outdoor shoots (if the nature of the product being endorsed demands so) is not uncommon. Generally the brand value and social appeal of the products are highlighted.

There are different types of commercial photography. Below we shall try to categorize them one by one:

• Celebrity Photography : Commercial photography does not only promote a product or a service/business, but also an individual. Celebrity photography is a feature of tabloids, and magazines. Flattering attributes of the subject are emphasized.

• Advertisement Photography : Such type of photography are used in print ads, online ads, billboards, etc. Often an ad agency and in house corporate design team are involved.

• Automobile Photography : Both the aesthetic beauty, brand value as well as the utilities of the vehicle are depicted.

• Fashion Photography : Different sorts of apparel and fashion accessories and their brand value are highlighted

• Food & Beverage Photography : A kind of visual appetizer.

• Aerial : Aerial or bird’s eye view photography of real estate buildings and corporate high-rises.

Tips For Commercial Photography:

1. Use of good quality stock images with a sharply focused subject and out of focus background is a must.
2. A For Angles: Experimenting with angles can create make even the most mundane product appear dramatic and intriguing. 
3. Quoted price will depend on the intended use of the images : If the images are to be used for nation wide advertisement rather than regionally, you get to quote a higher price.
    
4. Use of state of art equipment, such as tripods and soft focus lens ( for close up shots are a must. 
5. Editing: This includes censoring and digital enhancement to make the final product look polished, elegant and marketable.